Targeted Marketing

Publishers Clearing House sent my Mother a card explaining how she could go online and enter a contest. My Mother has never been online, and refused an offered gift of my old laptop, with lessons. So she called me to do it.

I did it, no problems. Then was left to ponder her getting one of those cards, and an early surfer like me not.



Update: Got one in today's mail. Given my experience with my Mother's not going to use it.